Features 8 million pixels. Pure Colors are stunning in NanoCell TV’s Real 4K. With around 8 million pixels, real 4K TV delivers picture that is noticeably sharper and more detailed than your standard HD TV. In NanoCell TV, Real 4K resolution is complemented with NanoCell technology for a 4K experience that surpasses international standards. *‘Pure Color’ refers to colors refined by LG NanoCell technology. Every color crystal clear. LG NanoCell TV utilizes nanoparticles, our own distinctive Nano technology, to filter and refine color, removing impurities from RGB wavelengths. This means that only pure, accurate colors will be displayed on screen. The result is a more vibrant, more realistic picture that will bring your content to life. TV with more than one artistic side. LG NanoCell TV is designed with home aesthetics in mind. With a sleek, minimalistic design it hangs tight to your wall like a work of art, adding a touch of beauty while maximizing your space. **Depending on installation environment, there may be a slight gap between the TV and the wall. Designed to stand out. Picturesque works of art aren’t just for walls anymore. The Gallery Stand gives you the freedom to place your TV out in the open and turn your home into a gallery. *Gallery stand sold separatey. *Gallery Stand is only available on the 55 and 65-inch NANO75, NANO77, NANO80, and NANO85 models. Performance worthy of the big screen. Pure Colors and a host of the latest display technologies bring the movie theatre into your home with LG NanoCell TV. Our enhanced HDR, Dolby’s upgraded technologies, and a cinematic mode that’s fresh out of the studio deliver a truly cinematic experience. Home to all your favourites. Streaming has never been easier. Get all your must-have apps like Freeview Play, NOW TV, Netflix, Prime Video, Disney+ and more on LG’s webOS smart platform. FILMMAKER MODE™ FILMMAKER MODE™ turns off motion smoothing while preserving the original aspect ratios, colors, and frame rates. This accurately delivers the director’s original vision, so you experience the film the way they intended. HDR 10 Pro LG’s own dynamic range technology, HDR 10 Pro, adjusts brightness to enhance colour, reveal every tiny detail, and bring lifelike clarity to every image — it also intensifies regular HDR content. Now all your favourite movies and shows will be more vivid and vibrant from beginning to end. TV with a ton of XP. From the darkest caves to the brightest new worlds, LG NanoCell TV lights up your game with vivid colors. Cloud gaming technology and automatic adjustments for high-quality pictures deliver a truly exciting gaming experience. Game Optimizer All your games leveled up. Game Optimizer automatically adjusts picture settings, optimizing graphics and visibility, to deliver a better gaming experience no matter what type of game you’re playing. Xbox Partnership Freedom to play. LG’s partnership with X box ensures you’re ready for next-gen gaming. Get the most out of your X box thanks to stunning picture quality and ultra-fast response times. Match winning performance. LG NanoCell TV delivers a thrilling match-day experience. Bluetooth Surround Sound brings the full stadium atmosphere into your home, while Sports Alerts keep you up-to-date with all the latest news from your favorite teams. Never miss your team play. Sports Alert notifies you before, during, and after games. You’ll never have to worry about missing the big plays from your favorite teams, even when you’re watching other content. *Usage may vary by country. A clear home advantage. Easily connect Bluetooth speakers for a true wireless surround sound experience. All the action sounds richer and more realistic, bringing the big-game atmosphere to your living room. *Speakers sold separately. Quad Core Processor 4K The processor removes video noise and creates more vibrant colour and contrast. Low resolution images are upscaled and reproduced at close to 4K quality. It also knows when, where, and how to improve sound, creating virtual surround sound for a more immersive and cinematic experience. 4K Upscaling LG NanoCell TV transforms 2K content into the most lifelike 4K picture by enhancing detail, definition, and color. Enjoy much clearer text and images with reduced noise and enhanced sharpness. A bright idea for better TV. A light sensor measures the surrounding ambient light, then the processor finely adjusts tone mapping for optimal screen brightness. Smart dimming control and a pixel compensation algorithm improve contrast for better dark images. And HDR content is refined with brightness adjustments that transform darker scenes into ones with stunning contrast, detail, and color depth. Sound that every genre deserves. By learning from more than 17 million audio data points, the processor identifies voices, effects, and frequencies so it can then optimize the sound by genre for a more immersive experience. Think you know smart? Think again. LG ThinQ is here to maximize your TV experience. Choose your favorite voice assistant and control your TV with your voice with an all new home screen to provide more convenience and control. Welcome to your new home. The newly designed home screen shows personalized content suggestions, gives you easier access to favorites, and lets you control connected devices all in one place. New Magic Remote. More like a magic wand. The redesigned Magic Remote has an ergonomic design that’s easy to hold, and its point and scroll system allows faster searching. Built-in AI provides easy access to services, while hotkeys for major content providers give you shortcuts to all your favorites. In addition to all that you now have Magic Tap, a clever new trick that connects your phone to your TV. *The Magic Remote must support NFC to use the Magic Tap feature. *Magic remote availability differs by country. Your central hub of convenience. LG ThinQ allows simple command and control of your Home IoT ecosystem with natural voice recognition. With Google Assistant and Amazon Alexa built-in, you can control your LG NanoCell TV with your voice and access entertainment faster.