A NEW ERA OF APPLE TECHNOLOGY With the new Apple iPhone 12, 5G is ready. The A14 Bionic chip leads the industry and rockets past every other smartphone chip. The iPhone 12 is built with an all-new camera system which takes low-light photography to new heights. The Ceramic Shield delivers four times better drop performance, so you’ll always keep your iPhone protected. With a stunning 6.1" Super Retina XDR display, along with a wealth of innovative camera features, allow your creativity to flourish at your fingertips. TOUGHER THAN ANY SMARTPHONE GLASS Enter Ceramic Shield. It’s made by introducing nano‑ceramic crystals which are actually harder than most metals - into glass. Sounds simple, but it’s incredibly difficult because ceramic isn’t transparent. By controlling the type of crystals and degree of crystallinity, Apple developed an exclusive formula that maximises the toughness of the ceramic while remaining optically clear. This was the breakthrough that made Ceramic Shield ideally suited for the display. It’s a first in any smartphone, and it’s tougher than any smartphone glass. Industry‑leading water resistance Tougher than ever, the H2OK water resistance means your iPhone can last longer under water. DEFINE YOUR STYLE Decide on aesthetics that suit your style with Black, White, Red, Blue, and Green colour options. SUPERFAST REVOLUTIONARY WIRELESS 5G on iPhone is superfast. So you can download films on the fly. Stream higher-quality video. Or FaceTime in HD over cellular. With lots less lag. And you can do it in more places, because iPhone 12 has the broadest 5G coverage worldwide. A14 Bionic is the fastest chip in a smartphone The A14 Bionic pushes what’s possible. Like crunching trillions of operations on the Neural Engine. Or shooting in Dolby Vision - even pro movie cameras can’t do that. It’s super-efficient for great battery life. And it’s ahead of its time, prepared to power pretty much anything that comes next. Best iPhone display ever Vastly more contrast. Incredible colour accuracy. A huge jump in pixel density. OLED delivers brighter brights, darker blacks, and higher resolution for everything you look at. This is the best iPhone display ever made, and it goes all the way to the edge.