The premium version of our iconic flip alarm clock - The premium has been designed so the alarm is activated or deactivated by the simple gesture of flipping the clock over to either on or off. It doesn’t get much easier - want your alarm clock on. You guessed it, your clock so the on the side is visible. No need for a wake-up call. Then be sure the offside is facing up. Welcome to sweet simplicity. Finish: Silver/Black