Duracell Optimum. Our Best performing AA Alkaline battery. Duracell’s most groundbreaking innovation yet. Duracell Optimum alkaline battery has a cathode system that can deliver up to 200% Extra Life in some devices¹, or Extra Power in other devices². Extra Life: Duracell Optimum lasts longer than previous Duracell Alkaline in a range of mid to high drain devices. For example, it allows you to take up to 600 pictures with your Fujifilm Instax mini 11 camera or play for longer with your XBOX Wireless Controller. Extra Power: In other devices Duracell Optimum delivers more power than other Duracell Alkaline batteries to make them work better - e.g motors run faster in devices like some remote controlled cars. Optimum Performance meets Optimum PackagingDuracell Optimum’s innovative ‘book’ style pack has a door and an organiser tray inside, which finally means no more batteries rolling around the kitchen drawer! Instead your batteries remain conveniently and securely stored until you are ready to use them. And once batteries are exhausted, you can re-store them, ready for future recycling. The packaging is 100% recyclable and 0% plastic. Features and benefits: Upgrade your device with Duracell’s most groundbreaking innovation yet Duracell Optimum AA batteries provide UP TO 200% EXTRA LIFE* in some devices or EXTRA POWER** in other devices to ensure you get the best performance from your devices. EXTRA LIFE = Duracell Optimum will last longer than previous Duracell Alkaline batteries in a range of mid to high drain devices *** (e.g. Xbox Wireless Controller rumbling playing Forza 7, Fujifilm Instax mini 11 camera). EXTRA POWER = In other devices Duracell Optimum will deliver more power** than previous Duracell Alkaline to make them work better (e.g. motors will run faster in devices like some remote controlled cars ). OPTIMUM STORAGE: Duracell Optimum’s pack keeps new batteries in place and allows secure storage of used ones for recycling 100% RECYCLABLE PACKAGING: Duracell Optimum’s packaging is 100% recyclable and 0% plastic *Delivers extra life in AA-size batteries compared to the Minimum Average Duration of the 2015 IEC Digital Camera test (www.iec.ch) **OR extra power in certain devices vs. next best Duracell alkaline AA. Results may vary by device or usage pattern. ***Delivers extra Life in certain devices vs. next best Duracell alkaline AA.
