Features Art Mode (with ART Store) Instead of fading to black when the TV is off, turn The Frame into your very own gallery. Access over 1,400 beautiful works of art from world-renowned institutions on the Art Store* – spanning the classics to the contemporary - to find the perfect piece that matches your mood and the occasion. And with fine-tuned recommendations, it’s never been easier to find what you love, collect your favourite pieces, and curate your very own art exhibition. Or showcase precious moments by uploading your own photography. You can even create your own masterpieces by customising the presentation of your art and photos with a range of layouts. Separate Art Store subscription required. Modern Frame Design Make a statement with a Samsung 43 inch TV that always looks beautiful. Because it looks like a real picture frame, Samsung The Frame TV enhances the surroundings, wherever it is. Slimmer than ever, it’s a truly jaw-dropping TV with no distracting cables that’s designed to blend beautifully into your home. Its big screen offers a grand display for art, making it a striking sight—on or off. QLED Technology Turn on The Frame and enjoy the kind of brilliant display you’d expect from a QLED 4K Samsung TV. With 100% Colour Volume, everything you watch is brought to life like never before. Thanks to Quantum Dot display technology, you’ll experience over a billion true-to-life colours that’ll look just as impressive ten years down the line. In fact, we guarantee it**. 100% colour volume measured to DCI-P3 standard, certified by VDE. Participants must register for the 10 year screen burn warranty within 90 days of purchase, T&Cs apply. Customisable Bezel It’s easy to style The Frame to work with your taste, space or simply the artwork on display. There’s a range of interchangeable bezel colours and designs to choose from to customise your TV to your style. As they’re magnetic, it’s easy to swap them whenever you fancy a change. Go ahead, the choice is yours. Each customisable bezel is sold separately. Slim Fit Wall-Mount in-box + One Near-Invisible Cable with One Connect Box Effortlessly mount The Frame flush against the wall using the Slim Fit TV Wall-Mount, then let it blend beautifully with your home. With One-Near Invisible Cable for all your connections, you won’t have to worry about cable management. So wherever you place your TV, nothing will get in the way of your striking view. You can even plug all your multimedia devices into the One Connect Box and keep your cables tidily hidden away in a cupboard or cabinet. Dual LED Samsung’s innovative Dual LED TV technology balances warm and cool tones on the TV. So whether you’re watching a documentary set in the Sahara or a movie scene in the depths of the ocean, you’ll always get more truthful colour and bolder contrast. Quantum Processor 4K Sit back, relax, and discover just how smart an AI TV can be. From the nightly news to that classic movie, this processor automatically adjusts the brightness and upscales the resolution of everything you’re watching to glorious 4K - even if it’s not been filmed that way. Plus, smart AI audio perfectly adapts to what’s on screen and overcomes the background noise in your room. Smart TV powered by Tizen With the best-selling Samsung Smart TV at your fingertips, it’s never been easier to enjoy TV. Set it up in no time with your smartphone. Then you’re only a few clicks away from all your must-see entertainment. Dive into a huge collection of 4K films, TV shows, and all your catch-up TV apps – including Netflix, Disney+, Apple TV, NOW TV and BT Sport apps* - all in one place at the touch of a button. Discover our easy-to-use and to-customise Smart Hub platform and spend less time searching, more time watching what you love, with tailored recommendations. *Samsung TV has been the No.1 TV Brand for 14 consecutive years by Omdia. Rankings in terms of shipments. *Subscriptions required. Some apps may not be available at launch. 3rd party content providers may remove apps from the Smart TV platform or stop updating them at any time. Adaptive Sensors (Brightness & Motion) When Art Mode is on, The Frame TV adapts to your surroundings so you can appreciate art in any light – when you need it. When you’re in the room, the Motion Sensor detects your presence and automatically turns the TV screen on, so you can enjoy your favourite art while you’re there. When you leave, it turns off into standby mode - so your TV is saving energy when you’re not using it. Plus, the Brightness Sensor detects the ambient light and automatically adjusts the screen’s brightness and colour tone to perfectly match a traditional art piece. So whether it’s day or night, you can see your art how it was meant to be seen. Brightness sensor performance may vary depending on the ambient brightness level. Motion Sensor setting must be activated and only operates in Art Mode. Performance may vary depending on the lighting condition. My Collection Frame your most treasured memories in a way that best complements your home. It’s easy to upload and exhibit your own photography or a new family portrait on your TV - simply send your photos to The Frame via your phone or a USB flash drive. Better still, you can elevate your photos to new artistic heights by choosing from 6 pre-loaded aesthetic filters. *Compatible smartphone required. Photos will be displayed at the original resolution. Displaying 4K and above images is recommended. Images under 800x800 can’t be uploaded.
